Strategic Marketing Management Essay Example | Topics and Well Written Essays - 3000 words - 1

Strategic Marketing Management - Essay Example .............................................................. 2.3 Market analysis........................................................................................... 2.4 Competitor analysis.................................................................................... 2.5 Consumer analysis....................................................................................... 2.6 Internal analysis........................................................................................... 2.7 Additional research considerations contributing to analysis................... 3.0 Objectives and strategy............................................................................................ 3.1 Marketing strategy....................................................................................... 3.2 Evaluation of target segments...................................................................... 4.0 Tactics.................................................................. ....................................................... 5.0 Implementation and control...................................................................................... References Appendices Strategic marketing plan: Walt Disney Parks and Resorts "There is no reason to believe that those now at the top will stay there except as they keep abreast in the race of innovation and competition." (Kaplan 1954, p.142). 1.0 Background Walt Disney Parks and Resorts is seeking new opportunities for revenue growth within the amusement park industry that is currently in the maturity stage in Europe and the United States. Companies that operate in very saturated, competitive markets must identify new innovation opportunities to extend the product and service life cycle and avoid consumer market stagnation by not diversifying the products and services offered in the business model. This report identifies a strategic marketing plan for Walt Disney Parks and Resorts encompassing 2014-2016 in orde r to enhance revenue production and build a more powerful competitive brand. In order to achieve this growth, the company should be focusing primarily on the North American market, the market with the most opportunity for long-term growth. 2.0 Situation analysis This section provides a macro and micro-level analysis of the market, review of the amusement park industry, consumer and competitor analyses, and a brief internal analysis of the competencies currently sustained by Walt Disney Parks and Resorts’ organisational model. 2.1 PESTEL analysis The political environment, both domestically and internationally, are relatively favourable for support of amusement park businesses. The United States is a free market economy, one in which there is minimal government regulation of business behaviour which allows firms to develop their own financial strategies and diversification practices to insulate the business from risk. It is a stable, democratic government system with virtually no risk for political upheaval or non-government militant activity. Hence, the United States provides support for business growth and unregulated access to key consumer markets and market information (Appleby 2010). The United States also maintains a very strong economy which is currently in a significant recovery stage stemming from the 2008-2010 global recession. In 2013, the U.S. sustained a gross domestic product of $16.6 trillion, making it the largest single economy in the world (Federal Reserve Bank of St. Louis 2013). The United Stat

HOW DOES EXERCISE MODIFY NORMAL PHYSIOLOGY Essay

HOW DOES EXERCISE MODIFY NORMAL PHYSIOLOGY - Essay Example The situation, which will be described in this work, is the following: the experienced athlete is going to run a 20km marathon today. The aim is to describe his physiological changes during all aspects of this event. First of all, it is necessary to note, that marathons are not related to the sub maximal loadings; they are related to the dynamic kinds of sports with rather steady and obviously smoother changes in various physiological indices of the sportsman under research. Thus, let us look at the changes, which are caused by the nervous system when the race has just begun. According to Sutoo & Akiyama (2003), exercise modifies the function of brain, as well as the nervous system functioning. However, the mechanism of these changes is still unknown for the scientists. According to the experiments, the influence of the physical exercises has been displayed through the increase of the level in serum calcium, transported to the brain, to stimulate the synthesis of dopamine. In its turn, the higher level of DA synthesis becomes the main reason of the physiological changes during physical exercises. Thus, the main effect caused by the nervous system changes during the dynamic exercises is the increase in blood pressure, the rationale for which lies in the calcium-exchange changes; but it is important to know, that profound understanding of the process of calcium production as a result of long stable exercises becomes the reason for general decrease in bloo d pressure, and this contradiction may be explained as follows. Calcium is known to reduce blood pressure through the calcium/CaM-dependent DA-synthesizing system, simultaneously increasing it through intracellular calcium-dependent mechanism. These facts explain why the first several minutes of race are the most difficult even for the experienced racers. The calcium infusion, caused by exercises, becomes the reason of hypercalcemia during the first kilometers of race, and causes higher blood pressure,